Consumer bahavior on bathing soaps

Bathing soaps are the cleaning products that are an essential part in our daily lives. The soaps can be segregated into: Popular The price of the premium segment products is twice that of economy segment products.

Consumer bahavior on bathing soaps

Consumer behaviour and perceptions of the people of Kolkata towards popular bathing soaps Introduction Personal care includes products as diverse as lip balm, cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye liner, facial tissue, hair clippers, lip gloss, lipstick, lotion, makeup, nail files, pomade, perfumes, razors, talcum powder, shaving cream, skin cream, toilet paper, and wet wipes.

Personal Care Products has maintained a strong commitment to the worldwide growth of value and private label brands since Personal care products are these products which a consumer uses for his personal purpose. It includes different types of cosmetic and skin care products like talc, cold cream, fairness cream, toothpaste, toothbrush, perfume, deodorant, hair oil, shampoo, soap, and all type of baby care and beauty care products.

These are the core FMCG products. Any person need for these products every day. Personal care products are a part of FMCG industry.

Under health soap segment in existing situation, there are two prominent brands in Kolkata soap market which are Lifebuoy and Dettol. In the case of health soap Dettol has gain the maximum market share and then Lifebuoy.

Again, under beauty soap segment Lux is the market leader in existing situation in the Kolkata Consumer bahavior on bathing soaps market and then Dove etc. Moreover, few years back HUL has launched bar soap under beauty soap segment which was Angelic beauty care soap but this idea was not worked out well.

AC-Nielsen also conducted a focus group discussion in this regard. So, the company already found out the consumers perception of these brands. Now, through out this internship in-depth interview has been conducted on gaining the consumer insights for a new kind of soap which contains both antiseptic and beauty Monitoring the effectiveness of positive reciprocal effects on vertical brand extension of parent brands.

In some words we can say that personal care products are the backbone of FMCG industry. As per the time passes away, the demand of personal care products are also increasing day per day and future of these products are also very bright and profitable.

There was a time when consumers not spend too much amount on the personal care products. But in those days, they are not only eager for spending more money on the cosmetic products, but at the same time they are looking for a good and prestigious brand for the particular product.

Modern media and advertisement plays an important role in the increasing of demand of personal care goods. People of metro cities are too much brand conscious but if we look at the people of semi urban and rural areas, they are also looking for a good brand for the particular product.

International Lux, Dettol, Dove, Lifebuoy are the some of the front drive of advertisement in the way of the success of personal care products. The soap markets of Kolkata are developing rapidly now a day.

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behaviour. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.

Consumer behaviour is influenced by internal conditions such as demographics, psychographics lifestylepersonality, motivation, knowledge, attitudes, beliefs, and feelings. Psychological factors include an individuals motivation, perception, attitude and belief, while personal factors include income level, personality, age, occupation and lifestyle.

Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behaviour is difficult to predict, even for experts in the field. Relationship marketingis an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer.The democratic background of the rural consumer plays a vital role in determining the behavioral aspect as well as the royalty of brand and they prefer purchasing of bath soaps mostly from convenience store or neighbor retail store.

Personal Care. With liquid soap purchased by up to 96% of European consumers, and bar soap sales down by an average of 3% on last year, it is vital that soap companies and businesses are catering to this major shift in consumer behaviour (Mintel, ). Consumer Behaviour On Bathing Soaps.

Report on Consumer Behavior: Bathing Soaps Introduction: Bathing soaps are the cleaning products that are an essential part in our daily lives. The soaps can be segregated into: 1.) Premium 2.) Economy 3.) Popular The price of the premium segment products is twice that of economy segment products.

consumer preference toward soaps. SWOT ANALYSIS Between Two Great competitors. LUX vs. Dove A Study on Consumer Behaviour Towards ITC vivel soap In Raichur City.

Consumer bahavior on bathing soaps

STP OF DOVE. Dove. Hello Sir/Ma’am, I am doing a research to find out the consumer behaviour for “Dove Soap”. I would be thankful to you if you could please spare some 1/5(1). factors which affecting the consumer’s buying behavior towards bathing soap with special reference to bathing soap customers in Ernakulam District of Kerala.

Based on this primary objective, other supporting objectives are set as presented below, • To identify the demographic profile of the bathing soap customers in Ernakulam District.

Report on Consumer Behavior: Bathing Soaps Introduction: Bathing soaps are the cleaning products that are an essential part in our daily lives. The soaps can be segregated into: 1.) Premium 2.) Economy 3.) Popular The price of the premium segment products is twice that of economy segment products.

Consumer Bahavior on Bathing Soaps | Essay Example