I had to write a review on this book for a class: Introduction Good writing is essential to success in business. This review will serve to as a short primer and critical analysis of this work. Four sections, consisting of twenty-one chapters, makeup the book; additionally six appendixes accompany the text.
Businesses claim to practice it, support it, and value it. But more often than not, their money isn't where their mouth is. Poor grammar and jargon-riddled writing are rampant. We're great at inventing terms — the instruction manual for my toaster refers to the lever that pops up the toast as the 'Extra-Lift Carriage Control Lever' — but poor at communicating what we actually mean.
We could learn a thing or two about communication from our forefathers. One of the most effective speeches of all timeLincoln's Second Inaugural Addresswas only words.
Of those, were words of one syllable and had two syllables. Great leaders consider communication a core competence, so why don't more businesses? Manufacturers spend millions on safety training to get people to wear hard hats, but spend very little to make sure their safety critical work instructions are written clearly.
That's not good enough. Effective writing must be a company-wide endeavor. If my marketer misses a typo while writing about a product, I want my packaging staff to catch it before the design gets sent to print. If my technicians don't capitalize a tool's name consistently, I'd hope my videographer notices the error when he glances at the report on their desks.
When I'm writing an essay, I always ask my software engineers for constructive feedback. I'm not too proud to admit that many of them are better writers than I. More from Harvard Business Review: Over the years, I've worked hard to foster an atmosphere where everyone has the right to critique, question, and suggest.
Just because most team members don't have "professional writer" in their job descriptions doesn't mean writing is off limits to them.
Everyone here is a writer. In my experience, the practice of good, collaborative writing makes the difference between great business and bad business — a sale or no sale. After the article was published, I heard back from a lot of different people. One participant in a New York Times debate exclaimed that my "requirements that viable candidates write with Strunk and White on their minds are highly questionable.
The range of feedback is to be expected. After all, the grammar debate tends to be divisive. The feedback did prove one thing: It's not easy to talk about writing. Certainly not in business. Writing, even writing in public arenas, is always personal.
It exposes the writer's ideas and ability or inability to navigate language. Plus — and this is the frustrating part — there is no right way to write. Even the most basic rules are fuzzy.
Prepositions aren't something you should end a sentence with. You should never start a sentence with "because. Sentence fragments are unforgivable.
We like to think that we learned everything there is to know about grammar in our 10th grade English classes, but the conventions are constantly changing.
That makes writing hard — and difficult to talk about. Writing is a tricky balancing act, juggling dozens of nebulous constraints. Writers have to think about audience, and about style, and about tone — factors that are hard to anchor down.HBR Guide to Better Business Writing by Bryan A.
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