How to Write a Press Release for a New Business by Patricia Faulhaber - Updated September 26, News releases announcing the opening of a new business most generally will be picked up by an editor and published--especially in slow economic times. What is uncertain is how much print space the release will receive.
Share via Email Press releases must first catch an editor's eye if they are to reach any readers. Press releases are a presentation of facts, written for journalists in the hope it gets published. They are an opportunity for brands, businesses and arts organisations to reach their target audience through the media.
They aim to tell the world about your interesting stories, anything from an arts product launch to a new appointment or award.
This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company's website address, the name of the key person to contact about the release, and an email address. A music press release template example is a wonderful aide to spread the word about the launch of a new music album. The PR will introduce the album to the world and would also explain the theme of the music along with concise data on the music artist or band. If the release is on a new feature, or an update to an existing product, state that information in the headline or sub-headline. Summarize with a sub-headline The sub-headline completes the thought started by the headline.
Although the press release is seen as less important with the explosion of social media and the digital revolution transforming media as we know it, they can still be very effective at securing positive media coverage and are a great way to boost your profile and attract new customers or audience members.
Press releases can be written by yourself, someone within your company or an external supplier such as a PR agency or freelancer, and there are many common mistakes people make when drafting one. Here are my top 10 and how you can avoid making them yourself. The title isn't working The title of your press release is the first thing a journalist will see, so make sure it's concise, enticing and gives a good overview of your story.
Make your title something that will encourage the journalist to keep reading. Avoid lengthy, detailed titles that go on and on and on It's written in the first person If write a press release for new product launch read any news story online or in your local newspaper, you'll notice everything is written in the third person — unless we're talking about quotes from actual people, of course.
There should never be any "We did this" or "I think that" written in the body of a good press release — you have to imagine that someone else is telling your story at all times.
A good tip is to pick up any newspaper and see how stories are written; you'll notice everything that third person voiceas though the journalist is telling the reader about someone or something else. You're not providing enough information Don't make the assumption that a journalist will know everything about you, so make sure you include all the facts.
Try to add a summary in your first paragraph, including where your arts organisation is based, the company name and the angle of the story.
You wouldn't believe the amount of times I've had to look up where a company is based on Google, just so I can add it to their story on Creative Boom. Some journalists won't be as patient, so make sure you add all the information.
You're forgetting to add proper punctuation If you're going to write a press release it's essential you use proper punctuation throughout. Journalists are time and resource poor these days, so make their job as easy and as hassle-free as possible by providing 'ready to publish' copy.
That way they don't have to waste too much time double checking everything you've written.
By supplying first-class copy, it will also gain you a solid reputation as someone who is reliable and provides quality press releases at all times — someone they'll want to publish stories for again in the future.
There's lifted copy from an internal newsletter or website Copy written specifically for your own arts website or company newsletter will not work for a press release — it's likely to be written in the first person, be too self-promotional and won't have a journalist in mind. Don't be lazy by providing something that you've already used internally.
Start from scratch and write your news story specifically for the newspaper, e-zine or magazine you'll be targeting. Aim to mimic their own style of writing.
It's not making the most of quotes Once you've established an angle for your story, you should always provide one or two quotes from yourself or a spokesperson involved in the performance, project or event.
But whatever you do, don't let these quotes go to waste. They are the only thing journalists can't change, so make the most of them by throwing in some strong key messages. Sure, the journalist might not use them, but don't repeat what has already been said elsewhere in the press release — use quotes as an opportunity to really sell yourself and your company.
Keep them positive, upbeat and to the point. Avoid CAPS because you don't need to highlight your company's name; it will be quite obvious without.
It's too short Short isn't always sweet. Although you never want to waffle when drafting a press release, don't make the mistake of not providing enough content. More than anything, a journalist will want to get all the facts so make sure you include as much information as possible.
You can still be concise and stay on track but don't forget to include every little detail. If in doubt, consider the golden rule of Who, What, Where, When Why and How — ask yourself if you've answered all these questions before sending the release.
Your copy is too promotional When you've completed your press release, sit back and read it through. Does it scream "Please buy tickets to our show!? You see, although press releases are promotional, they are not advertisements — they are a presentation of facts, so keep it factual and use objective copy at all times.
There's too much over-hyped copy exclamation mark! Copy that is littered with exclamation marks and wild claims about your exhibition, event or service screams spam and will only end up in a journalists spam folder.Writing the Press Release write a formal press release of 1 to 2 pages or 2) create an innovative public flier that includes graphics/visuals and gives enough pertinent information for someone to make an informed decision about your organization or company and the new “product” you are releasing.
(Don’t. Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, who it affects, and why they should read or act upon it.
If you talk of an event or launch, you also need to mention when it will take place. Write About All of the Important Facts. Use the inverted pyramid style when writing a news release for a new business.
This style is preferred by most editors because it is easy to review and cut the unneeded details from the bottom up. The press release is one of the most important pieces of marketing ammunition you have. Not only does it provide you with a format to present your news to the world, it can also be used (without circulating) simply on your website..
Press releases should be short and to the point.
Launching a new product or expanding to a new market? Whatever your next company announcement may be, relying on a template press release is a strategy of the past. Feb 02, · How to Write a Product Press Release.
In this Article: Identifying the Product’s Unique Selling Point Writing the Key Elements of a Product Press Release Publishing and Promoting Your Product Press Release Community Q&A. Use a product press release to inform both the press and any other potentially interested parties about a new product%(35).